RayBan x Magnetic Fields Festival
For the 2022 edition of Magnetic Fields Festival, I worked with Ray-Ban to create exclusive print and apparel designs for the VIP guest experience. The project included designing ticketing and festival materials for Ray-Ban’s guest list as well as creating limited-edition bandanas, which were sold as exclusive merchandise to over festival attendees.
Year
2022
Client
RayBan x MFF
Service
APPROACH
The goal was to design around the unique visual identities of both Ray-Ban and Magnetic Fields Festival, merging them into a unified language that felt premium, energetic, and memorable.
The biggest challenge of this project was harmonizing two distinct brand worlds:
Ray-Ban’s clean, timeless, and iconic design aesthetic.
Magnetic Fields Festival’s vibrant, energetic, and experimental visual style.
Both needed to coexist without one overpowering the other, while still ensuring that the designs felt exclusive and collectible for festival-goers.
This project was about more than just print and apparel design, it was about bridging two powerful visual cultures. Finding the sweet spot between Ray-Ban’s iconic brand identity and Magnetic Fields Festival’s bold experimentation was a rewarding creative challenge. I loved exploring this balance, and I’m proud of how the final designs captured the spirit of both worlds while giving festival-goers something memorable to take away.
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